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I AM This Book PG: (One Show)
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About the Author
The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews, and the annual exhibition of student work.
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Product details
Hardcover: 406 pages
Publisher: Rockport Pub (January 1, 2008)
Language: English
ISBN-10: 0929837312
ISBN-13: 978-0929837314
Product Dimensions:
9 x 1 x 12 inches
Shipping Weight: 5.2 pounds
Average Customer Review:
3.1 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#4,842,201 in Books (See Top 100 in Books)
Once the pride of the creative advertising community the One Show has long been a favorite. In recent years the proliferation of fake entries, and winners, has brought down this trusted resource. Fake ads have long been part of this collection but not in the numbers seen this year. While their are several great pieces of work it's disappointing to see this development / decline.
If you plan on reading the creative in this book, you might want to invest in a Sherlock Holmes-esque magnifying glass (and maybe the hat for fun). Better yet, save your 40-some-odd bucks and pick up the Design Annual instead. Thoroughly, thoroughly disappointing edition.
Ok, we have a bunch of advertising festivals. Some are good, some are bad. I think the One Show is the best one around. It's annual book is really good. If you are getting just one advertising book this year, pick this one.I only wish that the dvd came with the awarded tv spots....
Some really good ads. Nice ideas. But I was hoping it would be full of ideas you wished you had thought of. Still inspiring.
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